Total stores analyzed: 30
Total annual visits across all stores: 5,411,417
Average visits per store: 180,381Shopping Center Cross-Shopping Analysis
Objective: Utilize Placer’s foot-traffic data to identify synergistic relationships between tenants in a shopping center. Insights like these can be used to plan for joint promotions, improve tenant mix, and improve the overall customer experience.
Note: All Data is anonymized and so none of the tenants are identifiable.
Executive Summary
This analysis examines cross-shopping patterns at a shopping center for the period May 9, 2024 - May 8, 2025. We analyze how customers shop across different tenants to identify synergistic relationships and opportunities for strategic improvements.
Key Findings
Lift Analysis
Lift analysis reveals which store combinations have stronger-than-expected cross-shopping behavior. A lift > 1 indicates stores that attract shared customers more than random chance would predict.
Note: Lift analysis filtered to stores with 50,000+ annual visits
(Very small stores can show misleadingly high lift values)
Top 10 Store Pairs by Lift:
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1. Tradesman Uniforms → Kids Fun Zone Pizza | Lift: 9.05 | Cross-Shop: 12.58%
2. Kids Fun Zone Pizza → Tradesman Uniforms | Lift: 9.05 | Cross-Shop: 8.65%
3. StreetStyle Kicks → Kids Fun Zone Pizza | Lift: 2.58 | Cross-Shop: 3.58%
4. Kids Fun Zone Pizza → StreetStyle Kicks | Lift: 2.57 | Cross-Shop: 2.39%
5. Coat & Apparel Center → Value Dept Store | Lift: 1.51 | Cross-Shop: 13.40%
6. Value Dept Store → Coat & Apparel Center | Lift: 1.51 | Cross-Shop: 10.06%
7. Tradesman Uniforms → Glamour Beauty Supply | Lift: 1.36 | Cross-Shop: 1.56%
8. Glamour Beauty Supply → Tradesman Uniforms | Lift: 1.36 | Cross-Shop: 1.30%
9. StreetStyle Kicks → Tradesman Uniforms | Lift: 1.31 | Cross-Shop: 1.25%
10. Tradesman Uniforms → StreetStyle Kicks | Lift: 1.30 | Cross-Shop: 1.21%
Note: Lift > 1 means stronger relationship than expected by chance
Lift = 1 means exactly what we'd expect by random chance
Lift < 1 means weaker relationship than expected
Cross-Shopping Patterns
Network Analysis
The network graph below visualizes cross-shopping relationships using percentage values to show actual customer flow between stores.
Key Relationship Spotlight
🎯 TOP CROSS-SHOPPING OPPORTUNITIES
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🔥 STRONGEST RELATIONSHIPS (>3.0% cross-shopping):
1. Coat & Apparel Center → Value Dept Store: 13.4%
2. Tradesman Uniforms → Kids Fun Zone Pizza: 12.6%
3. Express Tax Prep → Youth Bargain Spot: 12.2%
4. Precision Brow & Beauty → Budget Buys Store: 11.7%
5. Precision Brow & Beauty → Youth Bargain Spot: 10.9%
💪 STRONG RELATIONSHIPS (2.0-3.0% cross-shopping):
1. Kids Fun Zone Pizza → Coat & Apparel Center: 3.0%
2. Junior Kicks Store → Budget Buys Store: 3.0%
3. Prism Fashion Outlet → Coat & Apparel Center: 3.0%
4. Neighborhood Grocer → Budget Buys Store: 2.9%
5. Tradesman Uniforms → Coat & Apparel Center: 2.9%
💰 IMPACT: Strong relationships are driven by key stores with a combined 3,549,909 total annual visits.Store-Specific Analysis Tool
Strategic Insights
### Top Traffic Generators (Stores that drive visits to other stores):
- Express Tax Prep: 2.27% average cross-shopping to other stores
- Precision Brow & Beauty: 2.24% average cross-shopping to other stores
- Urban Fashion Finds: 2.03% average cross-shopping to other stores
- Coat & Apparel Center: 1.86% average cross-shopping to other stores
- Athletic Footwear Plus: 1.68% average cross-shopping to other stores
### Top Destination Stores (Stores that benefit from cross-shopping):
- Neighborhood Grocer: 5.08% average cross-shopping from other stores
- QuickBird Sandwiches: 4.61% average cross-shopping from other stores
- Value Dept Store: 4.49% average cross-shopping from other stores
- Youth Bargain Spot: 4.26% average cross-shopping from other stores
- Discount Apparel Outlet: 3.79% average cross-shopping from other stores
### Most Isolated Stores (Opportunities for better integration):
- Active Recovery Physio: 0.61% average cross-shopping
- ClearView Optical: 0.67% average cross-shopping
- South American Cafe: 0.67% average cross-shopping
- FastLane Asian Kitchen: 0.75% average cross-shopping
- SmoothSkin Laser Clinic: 0.76% average cross-shopping
- Township Currency Hub: 0.81% average cross-shopping
- Prism Fashion Outlet: 0.88% average cross-shopping
- Community First Bank: 0.92% average cross-shopping
- Junior Kicks Store: 0.95% average cross-shopping
- Local Smoke & Vape: 0.97% average cross-shoppingRecommendations
Based on the analysis, here are key recommendations for shopping center management:
- Leverage High-Lift Pairs: Store pairs with high lift values represent natural synergistic relationships. Consider:
- Joint promotions between these stores
- Improved wayfinding between high-lift pairs
- Coordinated events or sales
- Support Traffic Generators: Stores like Neighborhood Grocer that generate significant cross-shopping should be:
- Positioned strategically in the center
- Given priority in maintenance and improvements
- Used as anchors for marketing campaigns
- Integrate Isolated Stores: Stores with low cross-shopping percentages may benefit from:
- Better visibility and signage
- Inclusion in center-wide promotions
- Strategic partnerships with complementary stores
- Category Clustering: The network analysis shows natural clusters. Consider:
- Grouping similar or complementary stores
- Creating themed sections (dining, beauty, services)
- Developing walking paths that maximize cross-shopping opportunities
Conclusion
This shopping center shows strong cross-shopping patterns with clear anchor stores (Neighborhood Grocer, QuickBird Sandwiches, Value Dept Store) driving significant traffic. The lift analysis reveals several store pairs with synergistic relationships that can be leveraged for mutual benefit. By focusing on these natural connections and working to better integrate isolated stores, the shopping center can increase overall visits and customer satisfaction.